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Veronica Rodrigues, MBA, PCC

São Paulo, Brazil
Executive Coach, Verônica Rodrigues, with Executive Coaching Connections, LLC, in São Paulo, Brazil

Verônica is a Global Senior Executive & Business Coach, Leadership Training & Development, Mentor, and Strategic HR & Organizational Consultant for CEO’s, C-Suite, and top business leaders. She is a dynamic professional, with more than 30 years of experience, distinctively combining prior executive marketing roles, business acumen and entrepreneurship, with organizational consulting, and a consulting career. 

Her coaching, mentoring and consulting work is successfully focused on helping executives of Fortune 500 listed companies and large organizations, to achieve effective and outstanding professional, personal, and business results.  

She has a solid professional and executive experience in marketing, product management, HR development, and executive and business coaching, working for national and multinational companies in the technology, prestige and mass consumer goods, banking, and consulting industries.  

This includes executive and leadership positions at Bradesco, Esselte Meto, Yokogawa, Phytoervas, Cless Cosmetics, and Mercer HR Consulting/MCC - Marsh & McLennan Companies. She has proven capabilities in strategic planning, P&L management, B2B, B2C, digital marketing, advertising, PR, branding, product development and launching, sales budget, POS promotion and distribution, new businesses development, joint ventures, and international partnerships - EEC (Germany, France, Italy), USA, Canada, and Latin America (Mexico, Chile and Argentina). 

Her clients list, include: Adtalem/DeVry, AMCHAM Brazil, BorgWarner, Bosch, Brown-Forman, British Council, Carrefour, CBC/Mitsubishi, Mastercard/Citigroup, CSL Boehring, Colgate-Palmolive, Dow Corning/Dow, Du Pont, Henkel, Ingredion, Itaú-Unibanco, Mondelez/Kraft, Monsanto, Mosaic/Cargill, Porto Seguro, Progress Software, SAP, Scholle-IPN, Schott, Servimex, Siemens, Shimadzu, Solví, and Volkswagen Brazil, among others.  

Over the last 12 years, she has been guest lecturer, taught various Executive MBA & MBA programs as Professor, at BSP/Laureate International Universities, and the Master Class “Coaching as a Strategy for Achievement”, at the Behavioral Medicine Course, at UNIFESP - Federal University of Sao Paulo, as a visiting Professor. 

Verônica has full command of English and Portuguese, both written and spoken, and conversational Spanish. She is currently based in São Paulo, Brazil.


  • PCC - Professional Certified Coach (2011-2015) - ICF - International Coach Federation
  • Executive Coach, Leader Coach & GLA - Global Leadership Assessment - Marshall Goldsmith Stakeholder Centered Coaching
  • Executive Coaching - Franklin Covey & Columbia University, USA.
  • Senior Coach & Integrated Coaching - by ICI - Integrated Coaching Institute - ICF ACTP
  • Founding Fellow of IOC – Institute of Coaching (2011-2017) - McLean Hospital, Harvard Medical School, USA
  • HOGAN® Assessments - Hogan Assessment Systems
  • MBTI® Steps 1 & 2 and FIRO-B® - Fellipelli & CPP
  • FIRO-B® Psychometrics - Fellipelli & CPP
  • DISC Profile, Values & Activity Quotient® - Success Tools
  • VOICES® 360 Feedback - Korn Ferry/Lominger
  • 360° Feedback - VR Consulting
  • Psychodrama - Potenciar
  • Coaching with Creativity – Owen Wolf
  • Assessment Center Methodology - Bayer


  • Master of Business Administration, with international programs at University of Toronto, Canada, and City University of New York, USA
  • Business Administration Post-Graduation Degree, Mathematics College

Practice Areas

  • 360-Degree Feedback
  • Business Consulting
  • Change Management
  • Coaching For Results
  • Communications
  • Culture Alignment & Change Management
  • Executive Coaching
  • Executive On-Boarding
  • Executive Team Coaching & Development
  • Expatriation & Cross Cultural Effectiveness 
  • High-Potential Executive
  • Leadership Development
  • Management
  • Meeting/Program Facilitation
  • Strategic HR & Organizational Consulting
  • Team Coaching & Facilitation
  • Transition Coaching
  • Workshops

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