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Elfarina Zaid, ACC

Elfarina Zaid, Bio Photo, Black Suite and White Background, Executive Coaching Connections, LLC, Singapore

Elfarina Zaid is a driven facilitator, coach, and trainer with a broad international clientele and an acute understanding of multicultural diversity. With extensive commercial awareness and excellent communication skills, she empowers leaders and teams to develop effective working relationships at all levels towards organizational values and vision. Her work combines keen insight, experiential learning, and transformative development to inspire collaboration, align work environments, and increase individual and business performance. Elfarina is based in Singapore.

Elfarina blends her corporate experience of brand and organizational management, her community role as Director of Strategic Development with Singapore Business Council, UAE with her acute sense of cross cultural understanding having lived and worked in Australia, Europe, Asia and Middle East over eight years. Her diverse career spans hospitality, brand, events and organizational management for over a decade. She has deep knowledge of Asian culture and process facilitation that enables her to communicate and partner with her clients across various industries and levels of management to blend coaching and innovation into various areas of strategic planning, human capital development and employee engagement.

Her clients have included UNICEF, Adidas International, SMG - Singtel, Starhub, IDA, Singapore Tourism Board, Singapore Turf Club; Singapore Civil Service College, Schlumberger and Ichiban Advisors.

Elfarina is Faculty member of Coaches Training Institute (CTI), the oldest and largest in-person coach training school in the world and co-founder of International Coach Federation (ICF). In 2012,CTI had a strategic partnership with The Institute of Coaching at McLean Hospital, an affiliate of Harvard Medical School, to bring the art and practice of coaching together with the science that supports its efficacy. She has trained hundreds of participants around Asia on the first ICF Accredited co-active coaching methodology including organizations like BASF.

Elfarina is deeply integrated in the coaching community in Asia. She was 2nd Vice President of ICF Singapore (2013-2014) and co-organized Asia Pacific Coaching Conference 2012. Elfarina holds a Masters of Science in Innovation and Bachelors in Business Management. Her Master’s thesis focused on “Coaching for Innovation in Asia”. She is a Mentor for the Postgraduates and Undergraduates of Singapore Management University.

Elfarina had received International Awards in honour of her excellence in the field of the coaching industry. She is a recipient of the Global Leadership Coaching Award by the World Coaching Congress and International Coach Federation Cultural Competency Scholarship Award.

As an author, she has contributed to the book “Catalyst for Change - Chinese Business in Asia” with a chapter on “In Search of ‘Asian’ Conceptions of Leadership with focus on Mindfulness” published by World Scientific Publishing. She has also co-authored a conference paper with her client on the successful case study on “Improved Employee Retention Through Active Engagement and Focused Action”.


  • Associate Certified Coach (ACC)
  • Birkman Team Roles
  • Certified Professional Co-Active Coach
  • Hogan Assessments
  • International Team Trust Indicator
  • LSI
  • Organization and Relationship Systems at Work


  • Masters of Science in Innovation, Singapore Management University
  • Bachelor of Business Management, Singapore Management University
  • Babson College, Boston, United States of America
  • ESSEC Business School

Practice Areas

  • Cross Cultural Competency,
  • Executive & Team Coaching Development
  • Executive Coaching
  • High-Potential Executive
  • Innovation and Egagement
  • Leadership Development
  • Organizational Development

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