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Adi Forman, MA, MS

London, United Kingdom
Adi Forman, Executive Coach in London, United Kingdom, with Executive Coaching Connections, LLC

Adi Forman is an Organizational Psychologist with over 18 years of experience working as a consultant in leadership, development and change. She has partnered with a range of organizations and their leaders to facilitate new insights and development by bringing a deeper understanding of the motivations and behaviors of individuals, groups, teams and organizations working across cultures and differences.

Adi is a chartered Occupational Psychologist (also known as I/O or Business Psychologist) with broad and international consulting experience in the private and public sector. She has a real passion for developing people, and is an experienced facilitator of individual and group learning.

Drawing on a range of knowledge from psychology and business, she is able to work pragmatically with all levels of the organization to engage and enable change and development. Her work includes senior management team facilitation, leadership development programs, OD consultancy and executive coaching. She enjoys working with people from widespread backgrounds and nationalities, and her own multinational upbringing and languages has added to her ability to do this and add value. She has consulted to projects in Europe, Africa, Middle East, Russia and Asia.

Her early career began in the automotive industry where she worked as an internal Organization Development consultant supporting the implementation of strategic change initiatives. These years gave her the founding insight that change is lived and felt through the people, and it is when working with this deeper level that conversations and relationships shift in the organization.

She is an Adjunct Faculty member at Ashridge Executive Education, Hult International Business School.

Adi is currently based in London and coaches in English, French and Hebrew.


  • Hogan Assessments
  • Myers-Briggs Type Indicator (MBTI)


  • Master of Arts in Systems Psychodynamic Consulting, Tavistock & Portman Clinic
  • Master of Science in Organizational Psychology, Bristol University
  • Bachelor of Science in Psychology, Bristol University

Practice Areas

  • Business Consulting
  • Executive Coaching
  • Leadership Development

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