Kathryn Hayley, ECC Executive Partner

In today’s complex and rapidly changing business environment, the challenge is no longer to simply sell a product or service, but to deliver a memorable and desired experience – for customers, partners, and clients. In creating or improving the customer experience, the goal is to create an intimacy with customers by delivering a remarkable, differentiated, total experience that will endear customers to the product, brand, company. Such a transformation requires visionary innovation - solutions to needs or problems that may currently not exist. And such visionary innovation requires intention.